Perfect Pitch

Taking a break from regurgitating press releases, Gamespot has an informative article on the art of pitching your game concept to prospective publishers.

Brendan Sinclair’s insightful piece talks to several industry vets about how the videogame pitch has changed over the years, as well as highlighting alternative methods to get marketing onboard. I’m sure my younger self would balk at me saying this, but I really believe the best game concepts are not only fun and innovative, but should also sell.

This way of thinking can be useful on a macro level too. In a recent conversation with a videogame marketer, I explained that when creating the showpiece ingame animations for any given project it’s always a good idea to bear in mind, “would this pose look good on a poster?”.